Credit points


Campus offering

No unit offerings are currently available for this unit



Unit rationale, description and aim

In this unit the students will be introduced to the practice of creating and designing web pages. Students will develop appropriate practical skills through the use of an industry standard multimedia imaging package, and through introduction to related theoretical concepts. This will serve as a foundation for work in many aspects of media production and practice.

Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

On successful completion of this unit, students should be able to:

LO1 - Utilise industry standard multimedia imaging (GA5)

LO2 - Theorise the use of digital imaging in New media (GA4, GA5)

LO3 - Develop concepts and images relevant to new media communication briefs (GA3, GA4, GA5, GA6)

LO4 - Design appropriate platforms using digital imaging (GA4, GA5, GA7, GA9)

Graduate attributes

GA3 - apply ethical perspectives in informed decision making

GA4 - think critically and reflectively 

GA5 - demonstrate values, knowledge, skills and attitudes appropriate to the discipline and/or profession 

GA6 - solve problems in a variety of settings taking local and international perspectives into account

GA7 - work both autonomously and collaboratively 

GA9 - demonstrate effective communication in oral and written English language and visual media 


Topics will include:

  • Investigating digital imaging software
  • Concepts in digital image creation and manipulation.
  • Introduction to design principles and elements and interface design
  • Design of appropriate platforms for use of digital imaging
  • Researching the role of digital imaging in new media

Learning and teaching strategy and rationale

The learning and teaching strategy and rationale for this unit is to create experiences through the assessment items that enable engagement with the graduate attributes. Classes include lectures and workshops that develop written and or oral analysis, and presentation skills, and allow participation in class critique and discussion that express values, knowledge, skills to think critically and reflectively. The assessments are designed to address the learning outcomes relevant to graphic design in addition to instructional exercises in class to acquire experience with acquiring technical design skills.

Assessment strategy and rationale

In this unit, students will be asked to prepare assessment tasks appropriate to their year level. A range of assessment procedures will be used that combine to meet the learning outcomes and graduate attributes of the unit, consistent with University assessment requirements.

Overview of assessments

Brief Description of Kind and Purpose of Assessment TasksWeightingLearning OutcomesGraduate Attributes

Image and Text design

Design a CD cover (front and back) for a nominated musical genre. The cover design should incorporate Artist Name, Album Title and Tracklisting as well as photographic or graphic imagery.


LO1, LO2

GA4, GA5

Moving typography design

Design a moving type ‘poster’ to educate fellow students about a font of your choice.


LO1, LO3, LO4

GA3, GA4, GA5, GA6 GA7, GA9

Website Portfolio

Design and publish a website for your own creative portfolio, or on a specific project, or re-design an existing website.


LO1, LO3, LO4

GA3, GA4, GA5, GA6 GA7, GA9

Representative texts and references

Beaird, J 2014, The Principles of Beautiful Web Design, 3rd edn, SitePoint.

Duckett, J 2011, HTML and CSS: Design and Build Websites, John Wiley, Indiana.

McNeil, P 2013, The Web Designer's Idea Book, Volume 3: Inspiration from Today's Best Web Design Trends, Themes and Styles, HOW Books. 

Robbins, J 2012, Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics, O’Reilly Media, Sebastopol.

Saccani A., 2013 Letterscapes: a global survey of typographic installations London: Thames & Hudson 

Uta Brandes, 2013 Design by Use: The Everyday Metamorphosis of Things. Basel : De Gruyter

Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders 2015 Typographic design : form and communication / 6th edition. Hoboken, New Jersey : John Wiley & Sons, Inc.

Barnes S.B., 2012 An introduction to visual communication: from cave art to second life New York: Peter Lang

 Ambrose G., Harris P., 2010 Design Thinking AVA Publishing: London

Roberts L., Wright R. 2010 Design Diaries: creative process in graphic design, London: Laurence King

Aynsley, J. 2001. A century of graphic design: Graphic design pioneers of the 20th century. London: Mitchell Beazley.

 Fawcett-Tang, R. (Ed.). 2007. New typographic design. London: Laurence King.

 Mellor, D., Janke, T. 2001 Valuing art, respecting culture : protocols for working with the Australian Indigenous visual arts and craft sector. Potts Point: National Association for the Visual Arts

 Newark, Q. 2007. What is graphic design? Mies, Switzerland: RotoVision SA.

 Shaughnessy, A. (2006). Look at this: Contemporary brochures, catalogues and documents. London: Laurence King.

Have a question?

We're available 9am–5pm AEDT,
Monday to Friday

If you’ve got a question, our AskACU team has you covered. You can search FAQs, text us, email, live chat, call – whatever works for you.

Live chat with us now

Chat to our team for real-time
answers to your questions.

Launch live chat

Visit our FAQs page

Find answers to some commonly
asked questions.

See our FAQs