Circular Economy Incubator Series - Marketing essentials

Twenty-first century marketing builds communities around businesses by being useful, valuable and relevant to their ideal clients. There is a huge opportunity to leverage your impact story to gain attention and business. For start-up founders, digital marketing is often not a speciality but something you need to take responsibility for early on, so it’s crucial you understand what works and what doesn’t and focus on reaching the right audiences with your story.



07 June 2023

4:00 PM - 6:00 PM


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In this workshop, you will learn the foundations of digital marketing strategy and how to make great videos on no budget.

Learning outcomes:

  • how to design your target market or customer avatar
  • how to heighten your empathy to better understand what your audience is seeking, wanting and needing
  • what are the core elements of a successful digital marketing strategy
  • how to use your phone to make impactful videos with no budget.

Attendees of this workshop will be awarded the following digital badge:

Digital marketing essentials

Presenter: Brook McCarthy

Brook is the founder of Hustle&Heart and a digital marketing trainer, conversion optimisation specialist and business coach with 15 years of experience in online communications. Brook works closely with values-based self-employed people to help them define their difference and grow their community online.

Presenter: Natasha Akib

Natasha is a digital producer who believes in individuals and communities telling their own stories. She specialises in using the skills of film production, media and marketing for purpose-driven organisations. She is responsible for developing, producing and facilitating Stories for Impact – Digital Storytellers’ educational workshops, tools and resources. Stories for Impact has supported thousands of storytellers worldwide to find, make, edit and share their own video stories using smartphones and affordable technology for fundraising, advocacy, community engagement and more.

About the Circular Economy Incubator Series

The Circular Economy Incubator Series is an eight-week, in-depth learning program designed to educate future changemakers about the practical components of the circular economy.

In this series, brought to you in partnership with StartSomeGood, industry experts will walk you through the key components of building a circular economy-focused business.

And you'll be able to put your new skills straight to work by crafting a video pitch for the Circular Economy Award - your chance to win $10,000.

The Circular Economy Incubator Series is free to attend and open to university students, staff and the broader community. Topics are delivered online in an interactive format.

Workshop topics include:

  • Introduction to the circular economy
  • The change you seek
  • Ideation for impact
  • Designing your business
  • Marketing essentials
  • Crafting your story and pitch
  • Show me the money
  • The road is long

Learn more about the series and how to submit your video entry

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