Disability Incubator Series – Understanding your customers



19 October 2022

What better way to build an authentic and responsive service or product for people with disabilities than through human-centred design? Your future customers know what they want, what’s not currently available and what’s wrong with what’s already out there. What better source of intelligence could there be for an entrepreneur?

This webinar will inspire you to get out of the building and into the real world to learn what your potential customers are really looking for. Learn how to approach the research stage of business design pragmatically, avoid time-wasting, and ensure objectivity. It will be led by Verge Collaborative director Nat Ellis, who has supported hundreds of NDIS and disability-related business owners over the last seven years to delve into their customer’s perspectives.

What you will learn:

Why customer research is critical to your business success.
How to test your assumptions about problems and solutions.
What you need to learn from your future customers.
How to avoid the mistakes most entrepreneurs make.
Key topics: The importance of and the methods for researching potential and existing customer problems. How to conduct empathy mapping. How to use a validation board to test assumptions about problems and proposed solutions (learned through a simulation exercise).

Outcomes: You will develop confidence and skills to undertake meaningful customer research that informs the future value propositions they create.

Attendees of this workshop will be awarded a digital badge.

NOTE: Should you require any support services to make the session more accessible, please contact tayana.grundy@acu.edu.au.

Register now

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