Disability Incubator Series – Customer connections and pitching



09 November 2022

Imagine you’ve researched and brainstormed and designed and developed the most amazing offering the disability sector is ever likely to see. But nobody knows about it.

Overcoming this hurdle can be an entrepreneur’s first and most formidable challenge. Knowing how to connect with your potential customers, how to pitch to future stakeholders, and how to develop a strategic marketing approach that doesn’t blow your budget is essential.

By attending this webinar, you will explore powerful strategies for each stage of customer acquisition, and consider the many, varied environments where ‘pitching’ is not only necessary, but an incredibly valuable tool for the entrepreneur to develop. Led by Verge Collaborative director Nat Ellis, you’ll leave feeling prepared to compose your own pitch for the Disability Incubator Award.

What you will learn:

How to build a successful customer acquisition funnel.
Where to start with marketing and promotion.
The why, how, when, and where of pitching.
Tips to develop a winning video pitch for the Disability Incubator Award.
Key topics: Learn start-up customer acquisition funnels. Marketing and promotion strategies. Customer retention and growth strategies. Overview of pitching – why, how, when, and where. Overview of Co-Lab pitching competition and judging criteria.

Outcomes: You will explore suitable strategies at each stage of the customer acquisition, retention and growth journey, and consider the easiest and most effective options to launch your businesses with. Additionally, you will learn about the necessity of ‘pitching’ your business through a variety of mediums, how to be prepared for these opportunities, and how to participate in the Co-Lab pitching competition.

Attendees of this workshop will be awarded a digital badge.

NOTE: Should you require any support services to make the session more accessible, please contact tayana.grundy@acu.edu.au.

Register now


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