Research and Development for Founders North Sydney

The key to a start-up’s survival is launching your first innovative product or service in a timely manner. Despite the significant investment in research and development (R and D) projects as well as screening and developing new value offerings, statistics show ongoing high failure rates among start-ups. This underlines the need for more adroit management of new product and service development processes.



28 August 2019

4:00 PM - 6:00 PM

Australian Catholic University, North Sydney Campus

Building 533 – Room - 533.G.10 Ground Floor, 33 Berry Street North Sydney, NSW 2060

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What to expect

In this workshop entrepreneur and entrepreneurship academic, Dr Hormoz Ahmadi, will share how R and D and marketing management can simultaneously support the commercialisation of a start-up’s first product or service. The session will be interactive and allow plenty of opportunity for discussion.

The workshop’s topics will include:

  • analysing and evaluating different sources of product or service innovation
  • understanding the application of value-offering/product ecosystem in entrepreneurial firms
  • evaluating the role of strategic alliances and networking in a start-up's R and D projects
  • possible innovation strategies that would work for vulnerable start-ups
  • new product ideation and concept development in start-ups.

Attendees will be awarded a digital Certificate of Attendance.

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