Marketing

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Overview

Be the go-between in the business world. Use your creativity and insight to understand consumer behaviour, monitor trends, find new markets for products and services, develop business strategies and work with a range of digital technologies.

Career outcomes

Our graduates have pursued careers in:

  • marketing management
  • advertising and media 
  • digital strategy 
  • market research 
  • sales and retail 
  • promotions and events
  • social media marketing
  • public relations
  • new business development 
  • customer relationship management
  • market analysis and data science
  • fashion buying or merchandise management

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