“I have learnt a lot throughout my degree which has inspired and helped push me in the right direction in what I would like to pursue after I finish my degree. However, the best part of my degree has been meeting a bunch of like-minded students with a range of different interests and ideas which has opened me up to many opportunities.

"With studying event management, we had the opportunity to help plan a business networking event, which allowed us to liaise as students with business professionals. This was a great way to get a head start in an organisation we would love to work for one day.”

Dr. Alexander Campbell is the Discipline Head of Marketing and Entrepreneurship. He has dedicated his career to exploring the intersection of marketing and social impact, with a particular focus on Corporate Social Responsibility (CSR) and Corporate Social Marketing (CSM). His research has produced influential models such as the Social Advocacy Model and the Input, Outcome, and Impact Model of Program Development. These models have made significant contributions to the field by enhancing the effectiveness of CSM initiatives and broadening the scope of social advocacy beyond intervention. In addition to theoretical work, Dr. Campbell's practical studies include an examination of responsible consumer behaviour through supplement usage among young Australians. He has authored eleven scholarly outputs, encompassing journal articles, book chapters, conference papers, and academic and industry presentations, as well as other contributions such as doctoral and honour dissertations. His publications offer new frameworks for organizations to achieve CSR objectives and sustain positive social impacts.