Marketing

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Career outcomes

Our marketing graduates have pursued careers as:

  • advertising executives
  • data scientists
  • brand managers
  • media planners
  • marketing managers
  • fashion buyers
  • event managers
  • merchandise managers
  • public relations managers
  • market research managers
  • social marketing executives
  • sales and promotions managers
  • chief marketing officers

About marketing

Students gathered around a study table with books and laptops

Be the go-between in the business world, connecting brands, products and services to new markets and customers. As a marketing graduate, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.

Choose your channel

Feel secure in the knowledge of where you are going and how your marketing career will shape up with our Passion 4 Business early entry program. Take advantage of our professional placement opportunities – including a marketing-related internship with one of our industry partners. And upon graduation, use your marketing specialisation to apply for membership with the Australian Marketing Institute.

 

Meet our students and staff

Alumni profile Portrait of ACU student Ella McNulty

Ella McNulty

ACU Graduate, Bachelor of Commerce (Marketing)

"My university experience was amazing. I made a great groups of friends and I found that ACU had a great social environment. Academically the tutors and Head of School took a real interest in my development. They were always available when I needed to chat.

"I like the fact that it was a smaller campus and the university seemed very hands on with the students, offering extra help to those who asked for it. I also liked the fact that they focused some of the learnings around corporate and social responsibility.

"The best part of my degree was being around like-minded people who were just as keen to learn about the world of marketing. I hope that one day I will be able to work on a marketing campaign that will change the world for the better."

Staff profile Marketing discipline leader Dr Al Marshall

Dr Al Marshall

Discipline Leader in Markets, Postgraduate Course Coordinator

Dr Al Marshall is the Discipline Leader in Markets, a marketing lecturer, and a postgraduate course coordinator at the Peter Faber Business School. He specialises in branding, advertising, international marketing, and consumer behaviour.

Dr Marshall is a co-author of the Asia Pacific edition of the International Marketing textbook, published by Wiley. He has also served as an editorial coordinator for the Asia-Pacific Journal of Business Administration and Carpe Diem – The Australian Journal of Business and Informatics. He has been a visiting academic to the Paris School of Business, Universite Paris Descartes, and the University of Ingolstadt-Eichstadt, Germany.

Prior to joining ACU, Dr Marshall was a lecturer at the University of New South Wales and a sessional lecturer at the University of Sydney.

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Ready to take the next step? Here’s how to apply as an undergraduate, postgraduate, domestic, international or research student.

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Fees and scholarships

Discover how much university costs and learn about how you can fund your study through fee assistance, government loans and ACU scholarships.

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Passion for Business

Open to both school and non-school leavers, Passion for Business nurtures your learning potential and gives you a step up in your future business career.

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Business research

Explore our research into sustainable human resources management, marketing and entrepreneurship, accounting and finance.

Our research

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