Unit rationale, description and aim

In our digital age, vast amount of data is collected and stored at an enormous speed and in a variety of formats. Organisations across various sectors increasingly realise the benefits of exploiting raw data to generate useful knowledge. Data mining is the process of discovering meaningful patterns in large data sets. Data mining utilises techniques from various fields including Statistics, Machine Learning, Artificial Intelligence, and Database Systems to transform data into a comprehensible structure.

In this unit you will learn the foundational data mining concepts and techniques for various data mining tasks such as predictive modelling, association analysis, cluster analysis and anomaly detection. Also, you will learn how to use data mining tools to perform data mining tasks on real-world datasets

The primary aim of this unit is to equip students with the knowledge and skills required to perform data mining using state-of-the art tools and techniques to solve the real-world problems and enable informed decision making considering ethical perspectives such as subsidiarity, stewardship of resources, and human dignity. 

2026 10

Campus offering

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  • Term Mode
  • Semester 2Campus Attendance

Prerequisites

ITEC202 Data Management and Visualisation

Learning outcomes

To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.

Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.

Explore the graduate capabilities.

Explain various computational and statistical tech...

Learning Outcome 01

Explain various computational and statistical techniques for data mining and their applications
Relevant Graduate Capabilities: GC1, GC6

Discuss ethical perspectives in data mining such a...

Learning Outcome 02

Discuss ethical perspectives in data mining such as subsidiarity, stewardship of resources, and human dignity
Relevant Graduate Capabilities: GC2, GC11

Apply data mining tools and techniques to generate...

Learning Outcome 03

Apply data mining tools and techniques to generate human-interpretable patterns that describe the data
Relevant Graduate Capabilities: GC2, GC8

Develop and evaluate predictive data mining models...

Learning Outcome 04

Develop and evaluate predictive data mining models
Relevant Graduate Capabilities: GC4, GC8

Content

Topics will include:

  • Data Mining & Knowledge Discovery Process
  • Data Pre-processing and Data quality
  • Classification Analysis
  • Association Analysis
  • Cluster Analysis
  • Anomaly Detection
  • Avoiding False Discoveries
  • Data mining tools (e.g. Rapid Miner)
  • Data mining ethics

Assessment strategy and rationale

To pass this unit, students are required to achieve an aggregate mark of at least 50%. Marking will be in accordance with a rubric specifically developed to measure the level of achievement of the learning outcomes for each item of assessment. 

The assessment strategy for this unit is based on the need to determine authentic student achievement of the learning outcomes. Assessment methods incorporate problem-based tasks, case studies and practical/hands-on tasks that are relevant to the real-world needs. The first assessment provides students with an opportunity to perform data cleaning/transformation, exploratory data analysis and cluster analysis on a dataset and produce descriptive models using a data mining tool (e.g. RapidMiner). In assessment task 2, students will apply predictive data mining techniques to build and evaluate predictive models. In assessment task 3, students will apply predictive data mining techniques to build and evaluate predictive models.

Overview of assessments

Assessment Task 1 : Developmental Exercises This...

Assessment Task 1: Developmental Exercises

This assessment consists of a series of weekly exercises, including data cleaning/transformation, exploratory data analysis, cluster analysis and predictive model building using a data mining tool (e.g. RapidMiner).

The feedback from this assessment will help to develop students’ skills in data mining and apply them in the next assessments.

Submission Type: Individual

Assessment Method: Practical task

Artefact: Program files

Weighting

25%

Learning Outcomes LO1, LO3, LO4
Graduate Capabilities GC1, GC2, GC4, GC6, GC8, GC11

Assessment Task 2: Exploratory Data Mining Proje...

Assessment Task 2: Exploratory Data Mining Project

The primary purpose of this assessment is to provide students with an opportunity to develop data mining skills for finding human-interpretable patterns that describe the data analysis skills. In this assignment, student will perform data cleaning/transformation, exploratory data analysis and cluster analysis on a dataset, using a data mining tool. In this task students will also apply the ethical principles of data mining in the context of the case study.

To ensure academic integrity student are required to present their work in class or record and submit a video presentation.

Submission Type: Individual

Assessment Method: Practical task

Artefact: Written report + Program file + presentation

Weighting

30%

Learning Outcomes LO1, LO2, LO3
Graduate Capabilities GC1, GC2, GC6, GC8, GC11

Assessment Task 3: Predictive Data Mining Projec...

Assessment Task 3: Predictive Data Mining Project

The primary purpose of this assessment is to provide students with an opportunity to develop data predictive data mining skills. In this assignment, student will build and evaluate predictive models, detect anomaly and find association between variables in the given datasets using a data mining tool (RapidMiner). In this task students will also apply the ethical principles of data mining in the context of the case study.

To ensure academic integrity student are required to present their work in class or record and submit a video presentation.

Submission Type: Individual

Assessment Method: Practical task

Artefact: Written report + Program file + presentation + Online Viva

Weighting

45%

Learning Outcomes LO1, LO2, LO3, LO4
Graduate Capabilities GC1, GC2, GC4, GC6, GC8, GC11

Learning and teaching strategy and rationale

This unit is delivered through Attendance and Online modes using a single, integrated learning and teaching strategy designed to ensure equivalent learning outcomes and a comparable learning experience for all students, while supporting diverse learning needs and maximising access.

Across both modes, learning activities are intentionally aligned to the unit learning outcomes and assessment tasks, and are underpinned by active learning, guided engagement with disciplinary knowledge, opportunities for peer interaction, and regular, timely feedback. While the mode of delivery shapes how students participate, the pedagogical intent, expectations and standards remain consistent.

In Attendance mode, students engage in weekly face-to-face classes at designated locations, supported by preparatory activities prior to workshops and opportunities for consolidation following classes. Online learning platforms are used to complement face-to-face teaching through additional resources and learning activities.

In Online mode, students engage with the same core content and learning outcomes through a combination of synchronous and asynchronous activities, including structured discussions and applied learning tasks that support learning in professional contexts.

Across both delivery modes, students should plan to commit approximately 150 hours to this unit over the semester, including participation in learning activities, independent study, readings and assessment preparation.

Representative texts and references

Representative texts and references

Shmueli, G., Bruce, P.C., Yahav, I., Patel, N.R. and Lichtendahl Jr, K.C., 2017. Data mining for business analytics: concepts, techniques, and applications in R. John Wiley & Sons.

Jamsa, K. 2021 Introduction to Data Mining and Analytics, Jones & Bartlett Learning LCC.

North, M. 2018, Data Mining for the Masses, Third Edition: With Implementations in RapidMiner and R, CreateSpace Independent Publishing Platform.

Tan, P.N., Steinbach, M., Karpatne, A. and Kumar, V., 2019. Introduction to data mining, 2nd Edition, Pearson Education.

Witten, I.H., Frank, E., Hall, M.A. & Pal, C.J. 2023, Data Mining: Practical Machine Learning Tools and Techniques, 5th edn, Elsevier, USA.

Shmueli, G., Bruce, P.C. & Gedeck, P. 2023, Data Mining for Business Analytics: Concepts, Techniques and Applications in Python, Wiley, USA.

Zaki, M.J. & Meira Jr, W. 2020, Data Mining and Machine Learning: Fundamental Concepts and Algorithms, 2nd edn, Cambridge University Press, UK.

James, G., Witten, D., Hastie, T. & Tibshirani, R. 2021, An Introduction to Statistical Learning: With Applications in R, 2nd edn, Springer, USA.

Aggarwal, C.C. 2015, Data Mining: The Textbook, Springer, USA.

Han, J., Kamber, M. & Pei, J. 2011, Data Mining: Concepts and Techniques, 3rd edn, Morgan Kaufmann, USA.


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