These inherent requirements apply to the following course:

  • Bachelor of Commerce (marketing major)

Australian Catholic University and the Peter Faber Business School (PFBS) strongly supports the right of all people to pursue a degree in marketing and related double degrees. 

Inherent requirements are the essential components of a course or unit that demonstrate the abilities, knowledge and skills to achieve the core learning outcomes of the course or unit, while preserving the academic integrity of the University’s learning, assessment and accreditation processes. The inherent requirements are the abilities, knowledge and skills needed to complete the course that must be met by all students.

Students with a disability or chronic health condition may be able to have reasonable adjustments made to enable them to meet these requirements.

The School is committed to making reasonable adjustments to teaching and learning, assessment, professional practice and other activities to enable students to participate in their course. Reasonable adjustments must not fundamentally change the nature of the inherent requirement.

Marketing is a specialist profession within business and management. Marketing encompasses strategy, analysis, planning, implementation and analytics. The Australian Marketing Institute is the peak professional body for marketers in Australia and is responsible for the accreditation of marketing programs.

To support prospective and current students’ decision making, a series of inherent requirement statements have been developed. These statements specify the essential skills, knowledge and abilities required for marketing degrees. Students should use this information to make informed decisions about their chosen course of study.

The inherent requirements outlined below provide a guide to inform decision making for students and staff.


If you are intending to enrol in an event management course in the Peter Faber Business School (PFBS), you should look at these inherent requirement statements and think about whether you may experience challenges in meeting these requirements. 

If you think you may experience challenges for any reason including a disability or chronic health condition, you should discuss your concerns with the PFBS staff, such as the Course Coordinator or campus Disability Advisor. These staff can work collaboratively with you to determine reasonable adjustments to assist you to meet the inherent requirements. In the case where it is determined that inherent requirements cannot be met with reasonable adjustments, University staff can provide guidance regarding other study options. 

These inherent requirements should be read in conjunction with other course information.

The inherent requirements are made up of the following five components: 

  • Level 1 - introduction to the inherent requirement 
  • Level 2 - description of the inherent requirement 
  • Level 3 - explanation of why this is an inherent requirement of the course 
  • Level 4 - the nature of any adjustments that may be made to allow you to   meet the requirement 
  • Level 5 - examples of tasks you must be able to do to show you’ve met the requirement (in-class and clinical). The exemplars provided are not intended as an exhaustive list.

Inherent requirement domains

There are six domains of inherent requirements in the Bachelor of Laws. Some domains have a number of sub-domains.  

  • Minimum Knowledge Levels
  • Ethical Behaviour  
  • Behavioural Stability
  • Sustainable Performance
  • Legal  
  • Communication
    • written communication
    • numeracy 
    • verbal communication

 
Level Inherent requirement statements
LevelLevelLevel

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Units in this course have learning outcomes which state the academic content, level, and knowledge requirements that a student must acquire in order to pass the unit.

LevelLevelLevel

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Student must be able to demonstrate the requisite knowledge and achievement of required learning outcomes.

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Marketing is a profession governed by relevant business related legislation.

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Adjustments must not compromise the knowledge requirements and learning outcomes for academic units. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

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Exemplars: 

  • Undertaking a range of assessment tasks such as exams, written assignments, presentations, and practical applications that demonstrate his or her own knowledge of the required content. The student must demonstrate his or her knowledge by way of assessment tasks that make reasonable allowance for any disability, provided such allowance does not compromise knowledge requirements and learning outcomes for the unit.
  • Completion of a written examination of 2 hours duration or equivalent assessment, with appropriate adjustments where needed, that do not compromise the integrity of the examination as a demonstration of the student's own knowledge.
 
Level Inherent requirement statements
LevelLevelLevel

Inherent requirement statements

Marketing is a profession governed by professional standards defined by the Australian Marketing Institute. Students must be able to demonstrate their ability to meet these standards.

LevelLevelLevel

Inherent requirement statements

Student demonstrates knowledge of, engages in, and understands the requirements of ethical behaviour.

LevelLevelLevel

Inherent requirement statements

Justification of inherent requirement:

  • Compliance with the codes, guidelines and policies facilitates safe, competent interactions and relationships for students and/or the people they engage with. This ensures the physical, psychological, emotional and spiritual wellbeing of the individual is not placed at risk 
LevelLevelLevel

Inherent requirement statements

Adjustments must not compromise codes of conduct or result in unethical behaviour. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

Inherent requirement statements

Exemplars: 

  • Engage with the event management industry in a professional manner. Demonstrate ability to reflect on ethical dilemmas and issues and take responsibility for ensuring awareness of ethical behaviour.
 
Level Inherent requirement statements
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Behavioural stability is required to function and adapt effectively and sensitively in a demanding professional role

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Student demonstrates the behavioural stability and resilience required to work constructively in a diverse and changing academic, professional, and placement environment.

LevelLevelLevel

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Justification of inherent requirement: 

  • Behavioural stability is required to work individually and in teams in changing, challenging and unpredictable environments. Marketing students will be required to have the necessary behavioural and intellectual stability to manage their academic responsibilities.
LevelLevelLevel

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Adjustments must support effective and professional behaviour in academic, professional, and placement settings. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

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 Exemplars:

  • Coping with own emotions and behaviour effectively when dealing with individuals in academic and placement settings.
  • Ability to engage with peers and staff appropriately in classroom and group work settings
 
Level Inherent requirement statements
LevelLevelLevel

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Marketing is governed by related legislation, rules and codes of conduct to enable the professional delivery of services.

LevelLevelLevel

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Student demonstrates knowledge and compliance with Australian business law, codes of conduct and professional regulations.

LevelLevelLevel

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Justification of inherent requirement: 

  • Knowledge, understanding and compliance with legislative and regulatory requirements are necessary to meet professional accreditation criteria
  • Compliance with professional regulations facilitates professional and responsible marketing practice including in the conduct of market research, development of products and services and communication through all media channels.
LevelLevelLevel

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Adjustments must be consistent with legislation, rules, codes of practice and regulatory requirements. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

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Exemplars:

  • Preparing marketing advice in accordance with relevant legislation.
  • Collecting and storing market research data in accordance with relevant privacy and related legislation.
 
Level Inherent requirement statements
LevelLevelLevel

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Marketing requires both physical and mental performance at a consistent and sustained level.

LevelLevelLevel

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Student demonstrates:

  • Consistent and sustained level of physical energy to complete a specific task in a timely manner and over time
  • The ability to perform repetitive activities with a level of concentration that ensures a capacity to focus on the activity until it is completed appropriately
  • The capacity to maintain consistency and quality of performance throughout the designated period of time
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Justification of inherent requirement:  

  • Sufficient physical and mental endurance is an essential requirement needed to perform multiple tasks in an assigned period.
LevelLevelLevel

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Adjustments must ensure that performance is consistent and sustained over a given period. Adjustments specific to the individual can be discussed with the Campus Disability Advisor.

LevelLevelLevel

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Exemplars: 

  • Participating in tutorials, lectures, exams and research.
  • Capacity to complete professional placements.
 
Level Inherent requirement statements
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Effective and efficient communication, in English, is an essential requirement to provide safe, effective, professional advice and practice.

LevelLevelLevel

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Student demonstrates:

  • The ability to communicate with others accurately, appropriately, and in a timely manner.
  • The ability to provide and respond to clear instructions in context.
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Justification of inherent requirement:  

  • The marketing profession is based on giving of advice to others and supporting staff in times of workplace change.
  • Speed and interactivity may be critical for effectiveness of communications.
  • Accurate written and verbal communication is essential to provide consistent professional service.
LevelLevelLevel

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Adjustments must address effectiveness, timeliness, clarity and accuracy issues. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

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Exemplars: 

  • Participating in academic, professional, and placement discussions.
  • Responding appropriately to advice that is being sought in professional and placement environments.

Written Communication

 
Level Inherent requirement statements
LevelLevelLevel

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Effective written communication in English is a fundamental to marketing practice.

LevelLevelLevel

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Student demonstrates ability to write coherently in English and understand written English.

LevelLevelLevel

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Justification of inherent requirement:  

  • Receiving and accurately documenting instructions, and the construction of written text based assessment tasks to reflect the required academic standards, are necessary to convey knowledge and understanding of relevant subject matter, procedures and professional practice.
  • Accurate written communication, including e-mail, letter writing, record-keeping and reporting
LevelLevelLevel

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Adjustments must meet necessary standards of clarity, accuracy and accessibility to ensure effective recording and transmission of information in academic and placement settings. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

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Exemplars: 

  • Constructing academic works including essays, problem questions, quizzes, and reflections to appropriate academic standards.
  • Constructing accounting reports to relevant professional standards.

Verbal Communication

 
Level Inherent requirement statements
LevelLevelLevel

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Effective and efficient verbal communication, in English, is an essential requirement to presentation skills.

LevelLevelLevel

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Student demonstrates: 

  • The ability to understand and make verbal submissions accurately, appropriately and in a timely manner in practical skills settings.
    Practitioners need to be able to communicate verbally with clients in an accurate, appropriate and timely manner.
LevelLevelLevel

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Justification of inherent requirement:

  • Marketing is an interpersonal profession based on providing clients with accurate and understandable advice as well as directly communicating with markets.
  • Practitioners need to be able to communicate verbally with clients in an accurate, appropriate and timely manner.
LevelLevelLevel

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Adjustments for impaired verbal communication must address effectiveness, timeliness, clarity and accuracy issues. Adjustments specific to the individual can be discussed with the campus Disability Advisor.

LevelLevelLevel

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Exemplars:  

  • Making and responding to verbal submissions in academic, professional, and placement settings including presentation of information/advice to individuals and groups

Numeracy

 
Level Inherent requirement statements
LevelLevelLevel

Inherent requirement statementsInherent requirement statementsInherent requirement statements

Competent and accurate numeracy skills are essential for professional marketing practice..

LevelLevelLevel

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Student interprets and correctly applies data, measurements and numerical criteria.

LevelLevelLevel

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Justification of inherent requirement:  

  • Competent application of numeracy skills is essential market analysis and reporting of marketing metrics.
  • Capacity to analyse data is required to identify and exploit market opportunities.
  • Analysis of data is essential to determine marketing outcomes.
LevelLevelLevel

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Adjustments must demonstrate a capacity to appropriately interpret and apply concepts and processes in a timely, accurate and effective manner.

LevelLevelLevel

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Exemplars: 

  • Demonstrating a capacity to analyse market data.
  • Calculating success metrics of marketing campaigns.

*Developed from: Johnson, A., Allan, T., Phillips, K., Azzopardi, T., Dickson, C., Goldsmith, M & Hengstberger- Sims, C. (2011). Inherent Requirements of Nursing Education (IRONE), Western Sydney University School of Nursing & Midwifery and Student Equity & Disability Services.


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