Unit rationale, description and aim
Effective public health practice requires a broad range of skills in translating complex health concepts into messages that can be communicated to specific target groups within communities and populations. This unit equips students with advanced communication skills required to achieve this. Students will gain an in-depth understanding of effective interpersonal; group and public communication; effective written and oral communication; and media strategies, and successful communication with cultural and minority groups. Mobilising individuals and communities towards better health by using appropriate media, community resources and social marketing techniques will be covered. Skills and knowledge required for culturally appropriate, respectful and social justice informed communication to support Aboriginal and Torres Strait Islander communities will be included as appropriate. The aim of the unit is to support students to increase their capacity and skills to convey and evaluate public health information, such as risk/disaster communication, health improvement, denormalising hazardous health behaviours, advocacy to address upstream determinants of health, changes in health literacy and public understanding of public health hazards.
Learning outcomes
To successfully complete this unit you will be able to demonstrate you have achieved the learning outcomes (LO) detailed in the below table.
Each outcome is informed by a number of graduate capabilities (GC) to ensure your work in this, and every unit, is part of a larger goal of graduating from ACU with the attributes of insight, empathy, imagination and impact.
Explore the graduate capabilities.
Identify strengths and weaknesses of communication...
Learning Outcome 01
Develop effective public health messages with new ...
Learning Outcome 02
Apply communication strategies in contexts of cros...
Learning Outcome 03
Demonstrate knowledge of effective communication t...
Learning Outcome 04
Content
Topics will include:
- Introduction to communication in public health
- Understanding and reporting scientific evidence
- Public health communication
- Public health Informatics
- Public health communication planning
- Communicating with persuasion
- Communicating to the public
- Communication strategies to address structural determinants of health
- Communicating with culturally and linguistically diverse populations
- Public health communication with cultural populations
- Communicating according to local cultural protocols with Aboriginal and Torres Strait Islander communities
- Communication methods in public health
- Communicating for policy and advocacy
- Evaluation of public health communication programs
- Risk and emergency communication
- Media and mass media public health communication
- Ethics in public health communication
Assessment strategy and rationale
The assessments in this unit are designed for students to develop theoretical and practical knowledge and skills for public health communication in different contexts. In order to achieve the Learning Outcomes and Graduate Attributes, students are expected to demonstrate knowledge on planning a public health communication intervention and obtaining support for a specific public health issue. For this first assessment task, students will work in pairs to develop a public health communication plan to address a public health issue of their choice. For the second assessment task, students will continue to work in their pair to develop a multimedia presentation about the chosen public health issue, based on a particular scenario. The end-of-semester exam will test students’ applied and theoretical knowledge on effective communication and interpersonal skills.
Overview of assessments
Assignment 1: Public Health Communication Plan (...
Assignment 1:
Public Health Communication Plan (A)
Enable students to apply a strategic approach to communicating a public health issue.
30%
Assignment 2: Advocacy and Persuasion (B) Enabl...
Assignment 2:
Advocacy and Persuasion (B)
Enable students to develop compelling communication towards enhancing public health.
25%
End of semester examination: Enable students to ...
End of semester examination:
Enable students to demonstrate knowledge and application of communication principles to public health practice.
45%
Learning and teaching strategy and rationale
This unit involves Cooperative Learning and Inquiry-Based Learning. Cooperative Learning involves structuring classes around small groups that work together in such a way that each group member's success is dependent on the group's success. Inquiry-Based Learning on the other hand actively involves students in the exploration of the content, issues, and questions surrounding a curricular area or concept. These two learning strategies will be reinforced through lecture and tutorial activities that support students to synthesise knowledge and develop a deeper understanding of communication in public health.