Credit points


Campus offering

No unit offerings are currently available for this unit



Teaching organisation

3 hours per week (two hours of lectures and one hour of tutorial) for 12 weeks or equivalent in intensive mode or online.

Unit rationale, description and aim

This unit is designed to give students an overview of the external impacts on businesses and how these external environments influence business decisions, with a particular emphasis on analysing business opportunities. Key concepts of economics, the regulatory environment, technological environment and customer or market environments will be examined. An understanding of these fundamentals will form the context of the analysis of business opportunities.

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