Credit points


Campus offering

No unit offerings are currently available for this unit



Teaching organisation

12 weeks or equivalent

Unit rationale, description and aim

National and international events are making an increasing contribution to the tourism, arts, entertainment and sports industries in contemporary economies. Key principles of their successful design, branding, marketing and execution are the focus of this unit, which introduces students to the fundamentals of event management. In this unit, you will learn the essentials of creative design, skills in managing events and the ability to assess event proposals in terms of their design principles, and their sustainability outcomes. 

The aim of this unit is to provide students with an overview of the breadth of knowledge and skills required to stage an event. In doing this, students will develop an appreciation of the complexities involved in the project management of an event with a specific focus on the interpretation and implementation of the client brief. This unit provides the foundation for the more specialised units in event management.

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