Be the go-between in the business world, connecting brands, products and services to new markets and customers. As a graduate of the marketing minor sequence, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.

Industry partnerships

We enjoy deep industry connections with many well-known organisations across Australia. Here are just a few of our host partners for business: 

  • Adecco
  • CISCO Mentor Me Program
  • Brisbane Paralympic Football Program 
  • Highered Global Talent Search and Virtual Global Careers Fair
  • Impact for Women
  • North Sydney Innovation Network
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Completion requirements

A Minor consists of 40 cp.

Complete exactly 40 credit points from the following:

  • MKTG201Buyer Behaviour10 CP
  • MKTG202Marketing Communications: Engaging Stakeholders10 CP
  • MKTG319Marketing Analytics10 CP
  • MKTG209Digital Marketing: The Connected Space10 CP
  • MKTG200Marketing Research10 CP


“I currently have a position in an advertising agency. I love this industry; no two days are the same. The coming together of like-minded people who are constantly testing the limits is truly amazing. I can safely say I have never been bored at work. In the future, I would like to see myself as the managing director at an agency that is creating great campaigns that benefit the world.”

Ella, Bachelor of Commerce, marketing

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