Overview

Be the go-between in the business world, connecting brands, products and services to new markets and customers. As a graduate of the marketing major sequence, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.

Accreditation

Graduates with a marketing major are eligible for graduate membership with the Australian Marketing Institute.

Career opportunities

Our marketing graduates have pursued careers as:

  • advertising executives
  • data scientists
  • brand managers
  • media planners
  • marketing managers
  • fashion buyers
  • event managers
  • merchandise managers
  • public relations managers
  • market research managers
  • social marketing executives
  • sales and promotions managers
  • chief marketing officers

Industry partnerships

We enjoy deep industry connections with many well-known organisations across Australia. Here are just a few of our host partners for business: 

  • CISCO Mentor Me program
  • Adecco 
  • Highered Global Talent Search and Virtual Global Careers Fair
  • Impact for Women
  • North Sydney Innovation Network
Open all

Completion requirements

A Major consists of 80 cp.

Complete exactly 80 credit points from the following:

  • MKTG200Marketing Research10 CP
  • MKTG201Buyer Behaviour10 CP
  • MKTG202Marketing Communications: Engaging Stakeholders10 CP
  • MKTG210Product Marketing and Innovation10 CP
  • MKTG209Digital Marketing: The Connected Space10 CP
  • MKTG313Strategic Marketing and Planning10 CP
  • MKTG318Social Impact of Marketing10 CP
  • BIPX301Professional Experience10 CP

Staff Profile

Dr Alexander Campbell

Senior Lecturer, Head of Discipline, Marketing and Entrepreneurship, Peter Faber Business School

Alexander is a seasoned marketing and communication professional who has over 19 years experience with strong business acumen. He has substantial experience in business management holding senior positions within considerable companies that included responsibilities and accountabilities across departments for sales, marketing, finance, production and commercial. Alexander's passion is to bring about social change throughout the corporate sector. In his career, Alexander has worked with blue chip clients and large-scale organisations and associations, providing enterprise technology solutions and integrated marketing campaigns that delivered high value ROI. He has also led marketing and communications initiatives across different industries and has project managed market segmentation across multiple business verticals. Alexander now focuses his corporate knowledge to corporate social marketing programs and corporate digital responsibility initiatives, switching ROI to SROI (social return on investment).

Testimonial

Portrait of ACU student Ella McNulty

“I currently have a position in an advertising agency. I love this industry; no two days are the same. The coming together of like-minded people who are constantly testing the limits is truly amazing. I can safely say I have never been bored at work. In the future, I would like to see myself as the managing director at an agency that is creating great campaigns that benefit the world.”

Ella McNulty
Bachelor of Commerce, Marketing (Graduate)

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