Be the go-between in the business world, connecting brands, products and services to new markets and customers. As a graduate of the marketing major sequence, you’ll use your creativity and insight to understand consumer behaviour, communicate brand and product value, monitor dynamically changing trends, find new markets for products and services, develop business strategies and work with a range of cutting-edge digital technologies.


Graduates with a marketing major are eligible for graduate membership with the Australian Marketing Institute.

Career opportunities

Our marketing graduates have pursued careers as:

  • advertising executives
  • data scientists
  • brand managers
  • media planners
  • marketing managers
  • fashion buyers
  • event managers
  • merchandise managers
  • public relations managers
  • market research managers
  • social marketing executives
  • sales and promotions managers
  • chief marketing officers

Industry partnerships

We enjoy deep industry connections with many well-known organisations across Australia. Here are just a few of our host partners for business: 

  • CISCO Mentor Me program
  • Adecco 
  • Highered Global Talent Search and Virtual Global Careers Fair
  • Impact for Women
  • North Sydney Innovation Network
Open all

Completion requirements

A Major consists of 80 cp.

Complete exactly 80 credit points from the following:

  • MKTG200Marketing Research10 CP
  • MKTG201Buyer Behaviour10 CP
  • MKTG202Marketing Communications: Engaging Stakeholders10 CP
  • MKTG207Marketing Toolkit10 CP
  • MKTG209Digital Marketing: The Connected Space10 CP
  • MKTG313Strategic Marketing and Planning10 CP
  • MKTG318Social Impact of Marketing10 CP
  • MKTG319Marketing Analytics10 CP

Staff Profile

Dr Hormoz Ahmadi

Assistant Deputy Head of School

Dr Hormoz Ahmadi is a Senior Lecturer in innovation and entrepreneurship at Peter Faber Business School. His teaching interest includes new ventures/entrepreneurial firms’ development, business to business marketing, sales management, international marketing, marketing management and market research. His research focuses on entrepreneurial marketing, product and brand innovation and customer-firm relationships. Over the last six years, he has been involved in identifying trends and conducting research in the areas of product and brand innovation management and new technology ventures' growth. Hormoz was also an entrepreneur, sales engineer and marketing manager in telecommunication and electronics industries for ten years before joining academia.


“I currently have a position in an advertising agency. I love this industry; no two days are the same. The coming together of like-minded people who are constantly testing the limits is truly amazing. I can safely say I have never been bored at work. In the future, I would like to see myself as the managing director at an agency that is creating great campaigns that benefit the world.”

Ella, Bachelor of Commerce, marketing

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