Syed has over ten years undergraduate and postgraduate teaching experience in Australia and overseas. Before joining the Australian Catholic University, Syed worked as a Senior Lecturer, Lecturer and Postdoctoral Research Fellow in Marketing at University of New England, University of Tasmania and Queensland University of Technology (QUT) respectively. Before this, he also worked as a Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT. Syed has completed many research and entrepreneurial projects using advanced statistical and project management techniques. Projects contributed to include Devonport Digitalisation, Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects. With a research interest focused on consumer choices and responses, Syed's research has been published in the Journal of Business Research, Journal of Marketing Management, Journal of Services Marketing, and Journal of Retail and Consumer Services.

Dr Campbell is an alumni of Griffith University and the University of Queensland.. Alexander is a seasoned marketing and communication professional who has two decades of experience with strong business acumen. He has substantial experience in business management, holding senior positions within organisations that include responsibilities and accountabilities across departments for sales, marketing, finance, production and commercial. Furthermore, Alexander is a marketing lecturer, and early career researcher at ACU, and currently serves as a Director of Product Marketing for a SaaS company.