Circular Economy Incubator Series - Crafting your story and pitch

The Circular Economy Incubator Series is an eight-week, in-depth learning program designed to educate future changemakers about the practical components of the circular economy.



14 June 2023

4:00 PM - 6:00 PM


Register now

A great pitch, which needs to be a great story, can make all the difference for launching a social enterprise. It is crucial for sales, partnership development, fundraising and recruitment. A great pitch is all about getting your audience to take action.

As a founder, your first job is storytelling. It’s your job to craft and convey the story of why your enterprise exists, what you offer and how you make a difference, usually in very few words in a way that is easy to understand and engage with.

But that’s only half the work, because the right story will only work for the right audience.

In this workshop, you will learn about the “5 Hooks of Social Change” and consider the different stories contained within your enterprise, and how to match these stories to the right audience.

We will consider the different types of pitch, from meeting people socially to competing in a pitch competition, sharing social media and pitching for investment, considering the framing, calls to action and physical dimensions.

Learning outcomes:

  • a lift in presentation performance
  • a more structured messaging for clarity and understanding
  • increased confidence
  • awareness of different types of pitches and approaches
  • Knowledge of the ‘five stories of social change’ and use them to build your community.
  • Attendees of this workshop will be awarded the following digital badge:
  • Pitch creation

Presenter: Tom Dawkins

Tom is co-founder and CEO of StartSomeGood, a social enterprise which helps people design, launch and grow social impact projects and the host of the ACU Social Enterprise Series.

StartSomeGood runs the Good Hustle social enterprise design course; crowdfunding platform; and impact accelerators and entrepreneur education programs for partners including Optus, ING, the United Nations Development Program and the City of Sydney.

Tom was previously the founder of youth non-profit Vibewire, he was the first Digital Communications Director for Ashoka in Washington DC, and the founding Director of the Australian Changemakers Festival. He is a director of the Centre for Social Impact.

About the Circular Economy Incubator Series

In this series, brought to you in partnership with StartSomeGood, industry experts will walk you through the key components of building a circular economy-focused business.

And you'll be able to put your new skills straight to work by crafting a video pitch for the Circular Economy Award - your chance to win $10,000.

The Circular Economy Incubator Series is free to attend and open to university students, staff and the broader community. Topics are delivered online in an interactive format.

Workshop topics include:

  • Introduction to the circular economy
  • The change you seek
  • Ideation for impact
  • Designing your business
  • Marketing essentials
  • Crafting your story and pitch
  • Show me the money
  • The road is long

Learn more about the series and how to submit your video entry

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