We will help you understand the techniques that are important in making smart decisions about Google advertising and SEO. You will also learn how to address low- and high-intent prospects with your marketing strategy, and examine different platforms including Facebook, Instagram, LinkedIn and Google.

Learning outcomes:

• Understand the fundamentals of digital channels (Google, Facebook, email marketing, blogging and LinkedIn) and how they work together to achieve marketing results.
• Know the elements of a results-driven digital marketing strategy.
• Understand the different parts of the Facebook platform and how to use them effectively.
• Know the requirements for effective engagement and advertising on Facebook.
• Be able to develop the bones of your digital marketing strategy.

Presented via Zoom.

Attendees will be awarded a digital Certificate of Attendance.

For ACU students

Did you know this workshop can count towards your ACU Leadership Program Certificate? More information about the Leading With Impact Program can be found here.

More information about the specific Tier 1 Bronze level activities offered by ACU Collaborate Plus is available here.

Find event details for all workshops here.

About the presenter

Dr Syed Muhammad Fazal-e-Hasan been speaking to audiences about digital marketing and online profile building for the past 10 years in large conferences, workshops, lectures and seminars.

Dr Fazal-e-Hasan has performed successful entrepreneurship by establishing a chain of digital marketing training institutes. Currently, his research, teaching and consultancy focuses on consumer behaviour and marketing strategy in the digital space.

Dr Fazal-e-Hasan has completed many research and entrepreneurial projects using advanced digital and project management techniques, and he has contributed to 14 medium to large size projects, including Devonport Digitalisation, Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects.

As a professional speaker, Dr Fazal-e-Hasan’s goal is to make sure everyone leaves his workshops with:

• innovative ideas
• a strategy and techniques they can immediately implement in their business
• a positive feeling about their progress so far
• the motivation and inspiration to do more.

Supported by the NSW Government Boosting Business Innovation Program.