Selling Skills for Founders Strathfield

Now more than ever, entrepreneurs need to accelerate the process of selling their first product or service to generate quick sales. Sales capabilities are critical to a start-up’s success, especially in highly competitive business-to-business markets. Strong sales and communication skills at the individual level help entrepreneurs align with their buyers and prospects. You’ll be able to help them overcome their problems and create value for them and your start-up.



24 September 2019

4:00 PM - 6:00 PM

Australian Catholic University, Strathfield Campus

Building 611 – Mullen Wing,
Room - 611.G.03 25A Barker Road Strathfield, NSW 2135

Register now

What to expect

Entrepreneur and entrepreneurship academic, Dr Hormoz Ahmadi, will share how a start-up’s management team can improve their personal selling skills (including face-to-face sales and negotiation) in order to create and grow a business more swiftly. The workshop will be interactive and allow plenty of opportunity for discussion.

Workshop topics include:

  • how to prepare for a face-to-face sales session with a buyer organization
  • the possible structures of buyer organizations and who are the key decision makers & influencers
  • how to improve active listening as an important skill for sales minded entrepreneurs
  • how to demonstrate credibility with the prospect in a face-to-face sales session identifing the need(s) of a prospect in a face-to-face sales session
  • best strategies for handling customer objections in business-tobusiness sales situations
  • how trial closes should be used.

Attendees will be awarded a digital Certificate of Attendance.

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