The key to a start-up’s survival is launching your first innovative product or service in a timely manner. Despite the significant investment in research and development (R and D) projects as well as screening and developing new value offerings, statistics show ongoing high failure rates among start-ups. This underlines the need for more adroit management of new product and service development processes.
27 August 2019
Australian Catholic University, Strathfield Campus
Building 611 – Mullen Wing,
Room - 611.G.0325A Barker RoadStrathfield, NSW 2135
In this workshop entrepreneur and entrepreneurship academic, Dr Hormoz Ahmadi, will share how R and D and marketing management can simultaneously support the commercialisation of a start-up’s first product or service. The session will be interactive and allow plenty of opportunity for discussion.
The workshop’s topics will include:
Attendees will be awarded a digital Certificate of Attendance.