The Office of the General Counsel and Governance Directorate teams came together to participate in a community engagement opportunity that saw them partner with The Big Issue to undertake The Big Issue Challenge.
The day saw them breaking into teams and travelling to the Sydney CBD to support The Big Issue vendors. The objective: to sell as many copies of the magazine as possible.
Armed with their creative sales strategies and bright, eye-catching marketing materials, the experience took the teams out of their comfort zones, but also gave them a unique chance to undertake an empathy-building exercise. Staff were put in the shoes of someone experiencing significant disadvantage seeing first-hand how passers-by treat them.
"Perhaps the most confronting element of The Big Issue Challenge was dealing with being ignored on the street. Many people walked straight past us, avoided eye contact or tried hard not to engage.” said Dr Diane Barker, General Counsel and Director of Governance.