Please join us for our MBA-Executive Free Masterclass in Managerial Marketing.
This is a great opportunity for you to learn from one of our lecturers who is an expert in his field - and experience our MBAE classroom environment.
ACU North Sydney Campus Level 16, Tenison Woods House, 8-20 Napier Street North Sydney, NSW
Locate our campus on the North Sydney map here Plan your trip on public transport here
Date: Friday 29 May 2015
Registration: 5.30pm welcome refreshments
Class: 6.00pm - 7.30pm
Speaker: Steve James
Topic: “Using Social Media to achieve your organisation’s strategic marketing objectives – the positives and pitfalls”. Participants will walk away with 5 tips that they can implement at work on Monday.
Steve James describes himself as a “prac-ademic” with over 20 years’ experience as a senior manager. He brings a wealth of industry know-how to his academic teaching. His extensive expertise spans across a wide range of businesses, sectors and industries. He holds a number of business degrees including an Executive MBA. He is also a qualified executive coach and business mentor.
Having worked on a number of extremely high profile local and international projects, Steve is well experienced with NFPs, Advertising, Media and the Entertainment sector. Most recently, he was responsible for the project management and launch of Freeview Plus for the Australian free to air TV networks. Until early 2010, he was Head of Advertising, Marketing and Research for the commercial radio industry in Australia (8+ years) and launched digital radio late 2009. Prior to that, Steve held senior management positions with ACP Magazines Sydney, Olympic Games, News Limited, The Daily and Sunday Telegraphs, The Herald and Weekly Times Limited (HWT) Melbourne.
Steve now manages his own consulting business; Steve. James Consults, a specialist practice with a particular focus on Advertising, Entertainment, Media, PR, Digital & Marketing Strategy and IT Project Management.