"I've already been able to transfer everything I've learnt in my entrepreneurship classes to the real world. Recently, I had an opportunity to pitch my startup in China. When I was there, I discovered I only had 20 seconds to talk about my company on stage in front of hundreds of people. Luckily, I'd already learnt how to do this in my entrepreneurship subjects. In fact, every day in China I was able to link my experiences back to something I'd studied in those classes."

Dr. Alexander Campbell is the Discipline Head of Marketing and Entrepreneurship. He has dedicated his career to exploring the intersection of marketing and social impact, with a particular focus on Corporate Social Responsibility (CSR) and Corporate Social Marketing (CSM). His research has produced influential models such as the Social Advocacy Model and the Input, Outcome, and Impact Model of Program Development. These models have made significant contributions to the field by enhancing the effectiveness of CSM initiatives and broadening the scope of social advocacy beyond intervention. In addition to theoretical work, Dr. Campbell's practical studies include an examination of responsible consumer behaviour through supplement usage among young Australians. He has authored eleven scholarly outputs, encompassing journal articles, book chapters, conference papers, and academic and industry presentations, as well as other contributions such as doctoral and honour dissertations. His publications offer new frameworks for organizations to achieve CSR objectives and sustain positive social impacts.