Health Sciences

Dirk Melton

Dr Dirk Melton

Graduate Certificate in High Performance Sport Leadership Course Coordinator

Dirk has spent the last 10 years working as a senior executive within the sports, media and entertainment sector. Roles have included Commercial Director at Ticketek, Head of Marketing and Consumer at St George Illawarra Dragons, Chief Operating Officer at the Canterbury-Bankstown Bulldogs, CEO at Sydney FC, and GM Strategy at the NSW Rugby League.

Dirk is widely acknowledged within the sports industry for his capabilities in strategic thinking, research and analysis, planning and organizing, facilitating change, and brand management. Achievements associated with these competencies lead to achievements ranging from the turnaround of the Bulldogs brand and commercial program, record game day attendances for the Dragons in a losing season, the first person in sports marketing to gain access to both the Avatar and Star Wars brands and the second for the UNICEF brand, through to the NSW Blues ending their State of Origin drought.

Currently Dirk is on staff at ACU developing courses in its suite of ‘High Performance Sport’ postgraduate courses, is HP strategic advisor to the Australian Rugby Union, and is completing his doctoral thesis on the importance of systems thinking and integration within professional sport.