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MKTG605 Integrated Marketing Communication

10 cp
Prerequisites MKTG600 Marketing Management
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

This unit explores the promotion aspect of the marketing mix. The concepts and practices of integrated marketing communications are presented. The range of marketing communications tools, media and communication techniques are discussed, focusing on the need for contemporary organisations to communicate effectively and efficiently with their target markets.

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Units 2012