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MKTG603 Marketing Research

10 cp
Prerequisites MKTG600 Marketing Management
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

The task of marketing research is to provide management with relevant, reliable, valid and current information. This unit introduces students to concepts of marketing research practice and develops skills in market research techniques for qualitative and qualitative marketing research. The role of marketing research in management practice is explored.

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Units 2012