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MKTG302 Retail Marketing

10 cp
Prerequisites MKTG100 Principles of Marketing
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

The unit introduces students to conceptual models of retailing. Marketing issues relating to strategy, planning, competitive environments, store development, operations, channels, merchandising, marketing communications, location and analysis, etc are addressed. Emerging trends such as demographic changes, technology, globalisation, labour shifts are discussed in view of their potential to significantly impact on the retail industry in the future.

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Units 2012