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MKTG600 Marketing Management

10 cp
Prerequisites Nil
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

This unit examines the role of marketing within an organisation through synthesis of marketing theory and practice. This unit emphasises the integration of marketing concepts into coherent marketing planning. The unit also provides a foundation to effectively manage a marketing function and to establish an organisations future marketing direction. Students are prepared to think ethically and critically about marketing processes in organisations.

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