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MKTG306 Channels Management

10 cp
Prerequisites MKTG201 Consumer Behaviour
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

Once considered just an after-thought, today marketing channels management is an area gaining greater prominence and importance in every business sector. Managements realisation of the vast benefits an efficient and effective distribution system can provide continues to redefine marketing channels. The unit aims to stress the importance of superior marketing channel structure as a source of sustainable competitive advantage of the modern organisation.

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