Staff key to Open Day success

Published: Monday 3rd August 2015

Message from Vice-Chancellor Professor Greg Craven: Our Open Days are often the first face-to-face contact prospective students have with ACU and we don’t get a second chance to make a first impression.

With our busy Open Day season rolling out across all campuses, staff play a critical role in converting prospective student interest to enrollments.

Open Days are not only about learning about what courses we offer – interested parties can do that online -  they show off ACU’s X-factor.

At ACU our most valued point of difference is our wonderful, committed staff. Even our most senior professors make it their business to get to know our students and this personal touch is reassuring for students because attending university for the first time can be a daunting experience. And I would like to take this opportunity to thank members of the Executive Planning Group who have committed to attending Open Days across our campuses.

Our Open Day gives visitors and their families the opportunity to gain a better understanding ACU. They play an important part in delivering the student recruitment plan that helps us  achieve our student load. They are the largest individual student recruitment events and promotional tool for potential Semester One intake of students.

We have introduced a number of improvements that will help our staff, student volunteers and ambassadors work together to make the day a success.

Already we saw a great sense of excitement at Open Day at our Brisbane Campus and received excellent feedback from record numbers of visitors. Click here to see all the action. 

Compared to 2014, there was a 33 per cent increase in visitors thanks to an outstanding marketing campaign in the lead-up to the event.  

Our senior staff were out and about engaging with visitors, and we had a record number of student volunteers signed up to assist.

Visitors gained an insider’s view on life at ACU by touring the campus with a current student. The 20-minute guided tours highlighted key locations for students and the guides shared their stories and experiences along the way.

The “Day in the life of a student” talks were also popular and explored all the different courses.

Then there was the opportunity for visitors to talk one-on-one with experts from all our faculties.

To understand the life of a teacher, visitors stepped into a mock classroom with pre-service student teachers and looked through facilities used by arts students.

Those interested in business studies joined an interactive panel discussion to hear from current students, graduates of ACU’s School of Business, industry experts, business leaders and staff to discover ‘what business will do for me’.

There was a news reading competition where visitors tried out their journalism skills and vied for a prize for the best presentation.

Visitors entered a ward with current students to explore the facilities and equipment used by students studying nursing, paramedicine, midwifery, occupational therapy, speech pathology and more.

And there was a “CSI Jerusalem” workshop where participants experienced what it would be like to be a New Testament scholar and theologian as they critically examined the reports of Jesus’ death, interrogated the witnesses, examined the crime scene, weighed the evidence and decided what Jesus’ death meant for both the Gospel writers and modern Christians.

ACU is family focused, and in Brisbane parents gained insight into their child’s upcoming transition into university learning how they can offer support from a panel of ACU representatives. Parents and guardians also heard tips, real-life stories and experiences about parenting a university student from Beck, a mother of a first-year nursing student.

The success of Open Day in Brisbane will continue across all campuses and we very much look forward to your involvement to showcase the best that ACU has to offer.


ACU Open Days 2015

Melbourne, Sunday 9 August 10am - 4pm

Canberra, Saturday 29 August 9am - 4pm

Ballarat, Sunday 30 August 10am - 3pm

North Sydney, Saturday 5 September 8.30am - 2.30pm

Strathfield, Saturday 12 September 8.30am - 4pm