Narrative videos in social marketing: A case study on energy efficiency

Published: Monday 6th June 2016

In this presentation Associate Professor Ross Gordon from Macquarie University will discuss the potential of telling stories in social marketing. Using examples from a series of narrative videos about energy efficiency, Ross will discuss some of the important elements of creating stories to help influence people’s behaviours. The talk will conclude with some practical tips on developing narratives for social marketing and social change.

A/Prof Ross Gordon

Ross Gordon is an Associate Professor in Marketing at Macquarie University in Sydney. Ross is currently a Visiting Research Fellow in Social Marketing at The Open University, a Visiting Academic at London School of Economics and Political Science and an Honorary Senior Fellow at the University of Wollongong Faculty of Social Sciences. Ross is also President of the Australian Association of Social Marketing (AASM).

Ross's expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He has been a principal or named investigator on projects attracting over $6.5m in research funds in Australia, UK, Europe and India.

Ross has published over 60 academic journals, book chapters and conference papers including in outlets such as European Journal of Marketing, Journal of Business Research, Marketing Theory, Journal of Services Marketing, Journal of Macromarketing, Journal of Social Marketing, Energy Policy, and BMC Public Health; and has delivered numerous client reports and invited speaking engagements. He also co-authored a leading textbook on social marketing and social change: Jeff French and Ross Gordon (2015). Strategic Social Marketing. London: Sage.

Ross is a keen player and follower of sports including football, tennis and cycling, loves travelling, enjoys current affairs, and is a big music fan and occasional techno DJ.

When: 12.30pm 9 June

Where: ACU Main Campus, 115 Victoria Parade, Fitzroy, Level 4, Room 18

Register here