Happy first birthday CHaSR
Published: Wednesday 8th July 2015
On 1 July ACU’s Centre for Health and Social Research (CHaSR) celebrated our first birthday. It has been a whirlwind of activity, and this is a good time to reflect on our achievements to date, and our plans for the future.
What do we do at CHaSR? In the area of social marketing – using commercial marketing theory and approaches to bring about voluntary behaviour change –we are working on projects as diverse as underage drinking, blood donation among migrants, and liver screening among injecting drug users. In the area of media and marketing we particularly focus on the nature of alcohol and food marketing, its impact on young people, and developing educational interventions to equip young people with the skills to resist these influences.
Social marketing is a multi-disciplinary field. We have established a passionate research team with backgrounds in public health, health promotion, nutrition, marketing, clinical research, creative arts and bio-statistics and we are always looking for new collaborations, research ideas, and research students.
New projects we have recently commenced include a community-based intervention to increase parental awareness of the effects of early alcohol initiation, a study into the changing nature of alcohol advertising to women in Australia, an exploration of West Australian adolescents’ exposure to alcohol advertising, an SMS-based intervention to increase adherence among heart failure patients (in partnership with the Centre for the Heart and Mind), a sports-based intervention to promote mental health among adolescent males (led by UOW), and an evaluation of a social marketing initiative to support healthy lifestyle choices in an Aboriginal community. Other areas that we are working on include disability and inclusion, marginalization and stigma, service access and use, and health needs and outcomes of CALD communities.
We love to share our ideas and project outcomes; please get in touch if you would like to receive our newsletter or be notified about our monthly lunchtime seminars.
We have friendly staff in Melbourne, North Sydney and Wollongong and are grateful to all at ACU who have helped us feel at home.