On 1 July ACU’s Centre for Health and Social Research (CHaSR) celebrated our first birthday. It has been a whirlwind of activity, and this is a good time to reflect on our achievements to date, and our plans for the future.
What do we do at CHaSR? In the area of social marketing – using commercial marketing theory and approaches to bring about voluntary behaviour change –we are working on projects as diverse as underage drinking, blood donation among migrants, and liver screening among injecting drug users.In the area of media and marketing we particularly focus on the nature of alcohol and food marketing, its impact on young people, and developing educational interventions to equip young people with the skills to resist these influences.
Social marketing is a multi-disciplinary field.We have established a passionate research team with backgrounds in public health, health promotion, nutrition, marketing, clinical research, creative arts and bio-statistics and we are always looking for new collaborations, research ideas, and research students.