CHaSR lunchtime seminar

Published: Monday 17th October 2016

Feed your mind (and your stomach) at an upcoming Lunchtime Research Seminar on the different phases of an alcohol social marketing campaign.

‘Sips and Tastes’ – The different phases of an alcohol social marketing campaign will be presented by Sabine Pircher, Senior Research Officer at the Centre for Health and Social Research (CHaSR), and is part of the Lunchtime Research Seminar series.

There is increasing evidence that parents provide alcohol to children and teenagers, and that many do so in the belief that allowing children to consume small quantities of alcohol under supervision will protect them from future harmful drinking. However, there is increasing evidence that this is not the case, and that the earlier children are introduced to alcohol the more (and the more harmfully) they drink.

In this presentation, Sabine will share a number of stages and milestones of a community-based parent-targeted intervention that is founded on the principles of social marketing and the theoretical underpinnings of the Theory of Planned Behaviour.

About the speaker
Sabine is a Senior Research Officer at CHaSR. She has over ten years of experience working in the field of public health. She enjoys the journey of researching new information, drawing conclusions and formulating logical arguments of high quality. Whilst being employed in the Northern Territory she developed great interest in the areas of Indigenous health and chronic disease. She has been providing high level project coordination and research support to a variety of projects focusing on diabetes prevention, impacts of alcohol and other drugs, alcohol harm reduction, avoidable mortality and hospitalisation, and more recently to a three year retrospective study examining cancer and mortality in firefighters with Monash University.

Event details
When: Thursday 27 October, lunch at 12pm and seminar from 12.30pm to 1.30pm
Where: Meeting room 1, level 5, 215 Spring Street, Melbourne

This is a free event and lunch will be provided. Please advise of special dietary requirements when you RSVP. Colleagues are welcome but must please register.

Video conferencing
ACU colleagues are encouraged to dial in from a campus A/V meeting room, or by using Polycom Realpresence on their computer desktop. To join the seminar please dial #6133699 for 12.30pm and advise ASAP of this intention. A/V room bookings can be requested via or by calling 07 3623 7272.