Australian Catholic University (ACU) was crowned National Winner of the 2014 Awards for Marketing Excellence (Education) by the Australian Marketing Institute (AMI) at a gala dinner last week attended by over 250 people in Sydney.
Competing against seven other tertiary institutions from across Australia, ACU won the top prize for their 2013/2014 change of preference marketing campaign, 'It's our university. Make it yours'. The campaign was also recognised as Queensland State Winner for AMI's 2014 Awards for Marketing Excellence (Digital Marketing).
In less than two months, the University's Marketing and External Relations team built the integrated cross-channel campaign completely in-house, which is unique in the university sector.
The University's new 2014/2015 marketing campaign 'A Life Less Ordinary' has also experienced a run of success in the awards stakes. The campaign has been recognised by five awards including:
InternationalCSS Design Award - Website of the Day (WOTD)
International Media Council - Gold Award for best University website
W3 Award - Gold Award Website University/School category
W3 Award - Silver Website Education category
awww awards site - honourable mention
The Frank Digital-designed life-less-ordinary.org campaign website launched in July 2014, providing prospective students with news about ACU's Open Days and events, course enrolment information, profiles on students and graduates, and links to further advice. The campaign is now entering the change of preference period, with increased advertising being rolled out across all channels.