Keep it clever

Australia’s universities have launched a new, innovative campaign to support university education and research.
As global competition intensifies, we must ensure Australia doesn’t get left behind.

Our universities are the key to keeping Australia clever and keeping Australia ahead.

Not only do our universities equip our workforce with the skilled graduates needed to remain competitive, our research and innovation creates new industries and jobs.

As other countries make public investment in universities a top priority, we must do the same.
For these reasons Australia’s universities have launched ‘Keep it Clever’ – a campaign with an important message delivered through engaging animation.

Let’s get the message out: that investing in our universities is investing in our future.
Visit, like the campaign on Facebook and follow it on Twitter (#keepitclever.)