2015 Marketing Update
2015 commenced with a series of MER planning workshops. With a new Director, Andrea Turley, the longer-term plan is to incorporate Faculty marketing more fully into that of MER and to ensure a more equitable distribution of marketing budgets across the Faculties. Discipline-specific marketing plans are in the throes of being finalised by the Faculty Marketing Managers following meetings with Heads of School (where this was possible).
The University’s focus on Postgraduate was emphasised at a workshop chaired by the Provost in early March. Faculties were asked to conceptualise two ideas to generate PG enrolments for mid-year. FHS nominated Mental Health and High Performance Sport; if funding is approved for these two programs, there will be significant promotional activity, and opportunities to raise the profile of the Schools and their programs nationally.
In order to generate interest in the Faculty’s research and to boost postgraduate enrolments, some of the Faculty’s Research Conversations will be opened up to external visitors. Where a ‘conversation’ is deemed an appropriate subject to invite outsiders, we will invite our partners, stakeholders, and alumni to find out about our vibrant research culture and to ‘network’ with academics afterwards. The success of such events depends upon your attendance, so please do try and attend where you can. Many of these Conversations are now scheduled at lunch-times to encourage participation.
Face-to-face and virtual mid-year events will be held on each campus in May and June. The Faculty will be heavily involved in these with its diverse range of mid-year programs on offer at undergraduate level - in public health, biomedical and environmental science, exercise science, nursing and paramedicine, and at postgraduate level - in a range of programs in nursing as well as mental health and high performance sport.
MER has also agreed that it is time to refresh our image bank. To this end, photo and video shoots are being organised over the next month. We are keen to capture vibrant images of students and staff at work together in our clinics and labs. We’ll be calling on you soon to assist with this – suggesting suitable subjects, locations and scenarios.
Faculty of Health Sciences Anniversary Seminars
The Faculty hosted two academic seminars in Melbourne and Sydney, on March 25 and March 30 respectively. Health stakeholders, ACU staff and students joined Adjunct Professor Geraldine “Polly” Bednash, former CEO of the American Association of Colleges of Nursing, as she explored the topic, The Health Industry: Exploring the change we have seen in the last 25 years…Where to for the next 25 years? The seminars were followed by light refreshments. The seminar in Sydney on March 30 was delivered via videoconference to all campuses enabling staff and students from every campus to take part in the event.
iPads for Events
Faculty iPads can be borrowed for using at Events (such as expos, conferences, etc). Please adhere to the borrowing guidelines when borrowing iPads – please see iPads folder on Team space.
Key Student Recruitment Events
Advisory Conferences for Career Advisors and University Experience Days for high school students are fast approaching. We are working closely with the Student Recruitment Team to ensure the Faculty is well represented at these key ACU events. Dates for all campuses are listed on the Events Calendar.
For an overview of events happening across the Faculty, please visit the Events Calendar. Schools are encouraged to add approved events requiring Marketing support onto the calendar (e.g. conferences, expos, info sessions, workshops, partner events, student recruitment events etc.). Many conferences have been booked by Schools, with Marketing contributing to sponsorship/promotional activities.
Following consultation with Heads of Schools and Marketing and External Relations (MER), the Faculty is not rebranding/reproducing flyers for each course (as in previous years). All course information is published in the ACU Undergraduate Course Guide and the FHS Postgraduate Course Guide. (Electronic copies of the latest guides (2016) are available from Team space). These publications are to be used at marketing events and expos throughout the year. For any requests regarding collateral, please consult the Collateral Guidelines document on Team space.
Marketing guidelines for Faculty Events, Collateral and Website can be found on Team space.
Faculty of Health Sciences Website Statistics
The Faculty of Health Sciences webpages are receiving a noticeable increase in web traffic. In January 2015 we received 13,496 sessions, 10,910 users and 80,152 pageviews. These are significant numbers and the highest we have recorded in Google Analytics.
February 2014 was when the School of Psychology, the School of Science and Social Work courses joined the FHS website. This means we can start to compare our numbers monthly – year by year from February onwards.
In February 2015 we received 11,999 sessions and 9841 users – comparing this with February 2014, where we only received 6653 sessions and 5568 users; it would appear that the FHS webpages have almost doubled in numbers over the last year.
An increase in our number of courses, an upkeep of fresh content on our news and School pages, tile rotations and digital campaigns have all contributed to the success of the FHS web pages over the course of the year. Let’s work towards maintaining this uphill trend.
Faculty and MER are working together to introduce new discipline pages on the ACU public website. The pages will sit a level higher than the course browser and they will focus on promoting our discipline areas at a higher level on the website - rather than just relying on our deeply buried faculty pages. The rationale behind this re-ordering is that users of our website and future students are much more likely to search by discipline area than they are Faculty and Schools.
The pages will offer students general information about each discipline, allow us to showcase our facilities, our staff, and our high-achieving students as well as offer information on individual courses/ study areas.
Below is the new discipline structure:
|Allied Health||Science||Exercise Science||Health||Nursing and Midwifery||Psychology and Counselling||Social Work|
|Occupational Therapy||Biomedical Science||Clinical Exercise Physiology||Clinical Education||Nursing||Counselling||Social Work|
|Physiotherapy||Environmental Science||Exercise Science||Health Administration||Mental Health (Nursing)||Psychology|
|Rehabilitation||High Performance Sport||Healthcare Simulation Education||Midwifery|
|Speech Pathology||Mental Health|
|Mental Health (Nursing)|
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Page last updated: 2017-10-30
Short url: http://www.acu.edu.au/734927