Post-event evaluation is useful in understanding whether your event objectives were achieved and what was successful and unsuccessful about your event. This also helps when planning similar events in the future.
Where appropriate, a formal evaluation procedure will ask participants about their satisfaction levels with the venue, location, speakers, catering, pre-event correspondence, etc. Refer to the Event Feedback Form should you wish to acquire feedback either at the end of the event, via email or post or online via a website.
Prepare a post Event Evaluation Report, event if it is brief. This can assist in managing similar future events by avoiding mistakes and building on successes. It is important to address the budget, content, speakers, logistics and anything that went wrong.
Assess the cost benefit of your event. For your record, keep track of your initial event budget and compare to the actual event cost. Ensure all invoices are paid following the event.
5.3 Thank You Letters
Depending on the event, send thank you letters to VIPs, the MC, presenters, guest of honour, etc, if appropriate. Contact the Office of the Vice-Chancellor and President to send letters if the invitations were issued by the Chancellor and/or Vice-Chancellor.
In some cases, photos of the event is a nice gift to send with the thank you letter.