Content shared online, not produced by ACU, should be properly attributed and where possible, linked to the original source.
There is currently no specific social media law or regulation in Australia. Until such a law or regulation exists, the Copyright Act 1968 (Cth) should be adhered to, keeping in mind that ‘communication’ includes online content.
Users need to communicate according to the specific terms and conditions outlined by each site. Most channels prohibit the use of user information for commercial gain and collection of user information without first obtaining the individual's consent.
The use of imagery and video content should be carefully selected and appropriate permissions sought prior to sharing online.
The ACU Brand Guidelines refer to the use of social media icons on ACU material – printed and digital.
The T in Twitter and Tweet should always be capitalised.
The bird must be facing right.
There needs to be at least 150% buffer space around the bird.
Text can accompany the Twitter brand to promote a Twitter account (use the phrase ‘Follow me/us on Twitter’) – the logo must be 110% of the cap-height of the font, centred vertically with the text. The distance between the logo and text must be 30% of the width of the logo.
The LinkedIn name should always be accompanied by the ™ symbol (in Australia).
Clear space should be maintained around the logo in all uses – the minimum clear space is defined as ‘2x’ where ‘x’ is measured by the width of the type stroke of the letter ‘I’ in the logo.
The LinkedIn logo should always be used in colour for online use.
The preferred background colour for the logo is solid white. When a solid white colour is not practical, it may be used on a solid, light background colour. The best option is placing the logo on a white, off-white or black background.
The minimum size of the logo is 6.35mm, measured by the height of the ‘in’ box.