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Master of Marketing
This degree aims to provide you with knowledge of and expertise in the latest marketing techniques and technologies. Building from a solid foundation of marketing principles you will learn how to think strategically about value, branding and positioning, and competitive advantage. Throughout the units, integration of theory and practice of marketing is emphasised.
The Master of Marketing aims to expose students to marketing concepts and strategies in the context of corporate objectives, to explore the relevant psychology and sociology concepts which underlie consumer behaviour, and undertake market research using appropriate methodologies. You will develop an understanding of and skills to plan, strategise, implement and evaluate marketing programs in the local and global business environment. The cross-cultural and ethical issues which impact on the marketing activities of organisations operating in an international environment are considered throughout the course.
Summary
Domestic Students
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International Students
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Available at these campuses |
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Course Duration |
1.5 years full-time or equivalent part-time. |
1.5 years full-time |
Deferment |
No deferment available. |
Yes. See Defer your offer. |
Delivery mode |
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Students with a Student Visa will need to complete the program in minimum duration, study at least one subject on-campus each semester and must not undertake more than 25% of the program online. |
Commencement date |
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Course Costs |
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Important Note on Fees |
All costs are based on current rates. A student's annual fee may vary in accordance with their choice of major and electives. The University reviews fees annually. | Tuition fees may increase by up to 3 percent each year for the minimum duration of the course as provided on your electronic Confirmation of Enrolment (eCOE). No guarantee is made for tuition fee increases beyond the minimum duration. |
Credit Points |
120 |
120 |
Applying for Admission |
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Domestic Students |
International Students |
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Eligibility |
An applicant must also comply with the Admission Rules. Apply directly to Australian Catholic University. To be eligible for admission to the course, an applicant must have completed the following prerequisites: (a) Bachelor degree in any discipline; or |
Applicants must have an overall academic IELTS of 6.5 (with an individual score of 6.0 for all tests) as well as a Bachelor degree in any discipline; or at least two (2) years professional experience in management/leadership positions. |
How to Apply |
Apply via Direct Application below. |
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Direct Applications |
Select your study location and fee-type option:
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Description
The Master of Marketing aims to provide students with knowledge of and expertise in the latest marketing techniques and technologies. From a solid foundation of marketing principles students will learn how to think strategically about value, branding and positioning, and competitive advantage. Throughout the units, integration of theory and practice of marketing is emphasised.
At the successful conclusion of the course students should have developed an understanding of and skills to plan and strategise, and to implement and evaluate marketing programs in a local and global business environment. They should appreciate the cross-cultural and ethical issues which impact on the marketing activities of organisations operating in an international environment.
Career Paths
- Advertising- Marketing management
- Marketing research
- Retailing and wholesaling
Pathways to Further Study
The Master of Marketing articulates into the Master of Marketing/Master of Business Administration dual degree. The Master of Marketing (Advanced) is a two-year program for students wanting to include a research component in their degree.Contacts for Future Students
Domestic Students 
- Enquiries
- 1300 ASK ACU (1300 275 228)
- E-mail: futurestudents@acu.edu.au
