LinkedIn

LinkedIn is a business-oriented social networking site. It is used as a networking tool to connect with colleagues, clients and other business contacts.

Our domestic ACU LinkedIn account is located at www.acu.edu.au/linkedin.

Individual LinkedIn accounts
These refer to the accounts individuals design to display their work experience, education history, skills and expertise.

Groups
LinkedIn groups act as professional forums/conversations where members can communicate and access information. Every group has an owner, manager and/or moderator.

Company Pages
LinkedIn Company Pages are used by individuals to:

  • explore company information and receive industry news
  • research products/services and learn about job opportunities.

LinkedIn Company Pages are used by companies to:

  • highlight products/services
  • engage with followers
  • share career opportunities.

Creating a group
All LinkedIn groups should be developed underneath the domestic ACU account. The Digital Strategy team within Marketing and Communications is responsible for creating a group and assigning users as managers. Requests should be sent to digital.marketing@acu.edu.au. Users and managers must have their own personal LinkedIn profile to join/manage a group.

Managers will only be able to access/edit the groups they are assigned to.

Ongoing requirements
Managers/moderators should regularly browse through group communication and delete inappropriate content or flag content to follow-up.
Managers/moderators of each group are responsible for inviting and approving requests to join the group.

Start a discussion/share information – this is similar to making a post or status update in Facebook.

Suggested interaction:

  • A minimum of one discussion per week.
  • A maximum of five discussions per week.

Polls – conducting a poll and supplying up to five answer choices.

Suggested interaction:

  • A minimum of one poll per week.

Announcements – similar to sending group emails.

Suggested interaction:

  • A maximum of three announcements per week.

Invitations – these can be made to LinkedIn members and those not currently on LinkedIn.

Suggested interaction:

  • Prospective members should be invited no more than three times, and no more than once per week.