Blogs

Blogs are content/issue driven channels, rather than personality driven channels.
They should be associated with specific material, events or part of a marketing campaign.

See http://blogs.acu.edu.au/how-to-apply-for-an-acu-blog/ for information on how to apply for an ACU blog.

Blog guidelines
When submitting online content, the following requirements apply:

  • Use unique and relevant content – do not recycle content.
  • Include valuable content – thought-provoking, entertaining, informational etc.
  • Keep content short – aim for two-three paragraphs per blog entry.

Regular Interaction
To ensure the viability of the tool and to promote interest amongst users, the following suggestions apply:

  • A minimum of one blog per fortnight.
  • A maximum of five blogs per week.