Brand and content guidelines

Content shared online, not produced by ACU, should be properly attributed and where possible, linked to the original source.

There is currently no specific social media law or regulation in Australia. Until such a law or regulation exists, the Copyright Act 1968 (Cth) should be adhered to, keeping in mind that ‘communication’ includes online content.

Users need to communicate according to the specific terms and conditions outlined by each site. Most channels prohibit the use of user information for commercial gain and collection of user information without first obtaining the individual's consent.

The use of imagery and video content should be carefully selected and appropriate permissions sought prior to sharing online.

The ACU Brand Guidelines refer to the use of social media icons on ACU material – printed and digital.

Skip to:

a. Facebook

b. Twitter

c. YouTube

d. LinkedIn

e. Blogs (via WordPress)

f. Pinterest


a. Facebook

All content published on Facebook should adhere to specific terms:

Facebook brand guidelines

  • The logo cannot be modified by design or colour.
  • The Facebook ‘f’ logo cannot be used on its own - context needs to surround the logo to clearly indicate a call to action.
  • The use of the Facebook logo should adhere to Facebook Brand Assets
  • There are a range of Social Plugins which can be used online. The ‘Like’ button cannot be used in online advertising.

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b. Twitter

All content published on Twitter should adhere to specific terms outlined in the Twitter Privacy Policy.

Twitter brand guidelines

  • The T in Twitter and Tweet should always be capitalised.
  • The bird must be facing right.
  • There needs to be at least 150% buffer space around the bird.
  • Text can accompany the Twitter brand to promote a Twitter account (use the phrase ‘Follow me/us on Twitter’) – the logo must be 110% of the cap-height of the font, centred vertically with the text. The distance between the logo and text must be 30% of the width of the logo.
  • The use of the Twitter logo should adhere to Brand assets and guidelines.

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c. YouTube

All content published on YouTube should adhere to specific terms outlined in the policies available via The Policy and Safety Hub.

    YouTube brand guidelines

    • Logos can be downloaded via the Brand Assets.
    • Logo clear space - no elements such as graphics, type, photos, or illustrations should enter the area around the logo.
    • Ensure there is sufficient contrast between the badge colour and the background colour of the badge to be clearly visible.
    • The use of the YouTube logo should adhere to the guidelines set-out in the Brand Guidelines.
    • YouTube has an extensive set of buttons for web usage, available for download. The source code shouldn’t be altered (i.e. changes to the colour, image and size should not be made).

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    d. LinkedIn

    All content published on LinkedIn should adhere to specific terms:

    LinkedIn brand guidelines
    • The LinkedIn name should always be accompanied by the ™ symbol (in Australia).
    • Clear space should be maintained around the logo in all uses – the minimum clear space is defined as ‘2x’ where ‘x’ is measured by the width of the type stroke of the letter ‘I’ in the logo.
    • The LinkedIn logo should always be used in colour for online use.
    • The preferred background colour for the logo is solid white. When a solid white colour is not practical, it may be used on a solid, light background colour. The best option is placing the logo on a white, off-white or black background.
    • The minimum size of the logo is 6.35mm, measured by the height of the ‘in’ box.

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    e. Blogs (via WordPress)

    All content published on ACU-related blogs should adhere to specific WordPress terms:

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    f. Pinterest

    All content published on Pinterest should adhere to specific terms:

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