From organiser to pioneer, from consumer to barista, each and every day, we wear many hats.
Each of these hats requires a particular set of skills, but nothing opens up the door to quite as many hats as studying business. The business world is a vast space, and the opportunities are limitless. It can take you in many exciting directions, and is constantly evolving.
Often referred to as the language of business, accounting is the collecting, reporting and analysis of financial data, and importantly the communication of this to the wider business.
Understanding how to account for business transactions is an invaluable building block to a future career in business. And with an accounting degree from ACU, you’ll be accredited by CPA Australia, Chartered Accountants (Australia and New Zealand) and the Institute of Public Accountants.
The digital marketing manager
Once upon a pre-digital time, a marketing manager would wait four weeks to see their ad in a magazine, and another month to change this ad based on presumed results. Today, a digital marketing manager waits two minutes to see an online ad, and less than 30 minutes to see results.
A digital marketing manager needs to manage, in real time, the various aspects of a company’s online marketing strategy. From web strategy to user behavior, social media management to search engine optimisation, digital marketing managers are always on the lookout for better ways to drive website traffic whilst acquiring new customers.
The human resource manager
If you like getting the best out of people, then a career in HR could be your calling. From recruiting employees, maintaining policies and handling employee concerns, you’ll be an integral part of the organisation.
A course in human resources equips you with the knowledge and skills to tackle complex problems, make ethical decisions and manage organisational human resources.
The event manager
If you’ve ever dreamed of organising a festival –be it music, food or arts, then a business degree can take you there.
With a specialisation in event management, you’ll develop great interpersonal, organisational and leadership skills that will help you on your way to becoming the hero that manages all your favourite events.
If you seek to solve a problem that the world has, and you’re not afraid to do it, then you could well on your way to becoming a successful entrepreneur. If this is your calling, but you’d like to develop the necessary skills, such as finance, accounting, marketing and business law, then there are many options at your disposal. Business courses will help prepare you to become an entrepreneur, but ultimately entrepreneurship comes down to the person and how they use their knowledge to lead a great company.
The IT project manager
Be the link between the client and the developers, by leading the information technology projects from conception to completion. You’ll be responsible for keeping the teams on track, ensuring work is completing by deadline, and within budget constraints. If you’re a good communicator, don’t fear accountability and have great time management skills, then it’s possible there’s a project manager position out there just for you.
Where do you want to go with your business degree?