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EXSC664 Entrepreneurship and Small Business Management in Sport and Exercise
10 cp
Prerequisites MGMT640 Strategic Management and Decision Making
Teaching Organisation 36 hours per semester.
As a relative newcomer operating within the current business environment, the delivery of sport and exercise services offers a unique range of possibilities. Opportunities are available to meet the needs of a range of market segments the young, the elderly, the clumsy and obese, the athletic and adventurous with a range of products. A growing number of people in the industry work as sole operators or in small and flexible businesses. This unit examines the basis of successful practice in this domain and the skills and processes whereby creative ideas are born and brought to successful outcomes.
