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EXSC662 Sport in the Global Economy
10 cp
Prerequisites Entry into the MBA program
Teaching Organisation 36 hours per semester.
Since the advent of US President Nixon’s ‘ping pong diplomacy’ sport has been at the forefront of the globalisation process during the second half of the 20th Century. Led by the Olympic Games and driven by the global media, world sporting festivals have proven to be major economic bonanza to host countries. Multi national corporations such as IMG, News International have developed in support of international sport and the expertise of international athletes, coaches and administrators is a prominent part of the global labour market. This unit analyses current trends with regard to sport in the global economy and predicts future opportunities and developments.
