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BUSO601 Entrepreneurship
10 cp
Prerequisites Completion of 40 cp, including MKTG600 Marketing Management
Teaching Organisation 3 hours per week for 12 weeks or equivalent.
This unit gives students an exposure to and an appreciation of the processes of entrepreneurship, new enterprise formation and management in a global environment. Traditional and non-traditional business environments are discussed in examining the nature of entrepreneurship, enterprise formation including planning, finance, legal and regulatory, human resources, location, logistics and marketing issues.
