The University's change of preference campaign has added national design awards to recent accolades.
ACU was crowned National Winner of the 2014 Awards for Marketing Excellence (Education) by the Australian Marketing Institute (AMI) at a gala dinner attended by over 250 people in Sydney.
Competing against tertiary institutions and education bodies from around the country, ACU won the top prize for their 2013/2014 change of preference marketing campaign, ‘It’s our university. Make it yours’. The campaign was also recognised as Queensland State Winner for AMI’s 2014 Awards for Marketing Excellence (Digital Marketing).
In less than two months, the University’s Marketing and External Relations team built the integrated cross-channel campaign completely in-house, which is unique in the university sector.
The University’s new 2014/2015 marketing campaign ‘A Life Less Ordinary’ has also experienced a run of success in the awards stakes. The campaign has been recognised by five awards including:
• International CSS Design Award – Website of the Day (WOTD) • International Media Council – Gold Award for best University website • W3 Award – Gold Award Website University/School category • W3 Award – Silver Website Education category • awww awards site – honourable mention.
The Frank Digital-designed life-less-ordinary.org campaign website was launched in July 2014, providing prospective students with news about ACU’s events, course enrolment information, ATAR/OP cruncher, and links to further advice. With graduate outcomes under the spotlight, future students have been particularly interested in the graduate profiles section, demonstrating future career possibilities.