Oscar Martin, Bachelor of Commerce (Marketing), North Sydney
Co-founder of Pedestrian TV
We always say that even if your idea is bad, if you’re passionate, believe in it and work hard at it, you’re always going to end up somewhere better than not doing it at all.”
When I finished school, I went pretty much straight into a degree while everyone else was off gallivanting around the world.
I had my heart set on doing a business degree. I was really passionate about advertising and marketing and was greatly influenced by my father, who was in business, and also by people like Richard Branson.
The word on the street was that ACU offered a great business degree, it was a smaller, more intimate university and the lecturers came with great experience.
I really loved the course. At school there are subjects you study that you never use in your everyday life, but I can honestly say every single subject I did at ACU has helped me with the business.
Today, Pedestrian.TV is Australia’s largest youth-focused website. We create pop culture news that’s relevant for a young audience. It’s like a young version of the Sydney Morning Herald.
We began eleven and a half years ago. My mother let me turn the bedroom into our office, then we moved to my business partner, Chris’s, basement, and then we took over my dad’s apartment. Finally, we got an office in Surry Hills and it went from there.
The company is on track to make $10 million revenue this year. That’s made up of advertising on the website, native content for brands and a jobs website.
Chris and I are both managing directors, so we’re across the entire business. Our main goals are to drive it forward, look at all sorts of revenue opportunities and make it better.
We’ve brought together more than 40 very talented staff members. It gives me enormous satisfaction to see them grow in their roles and really drive the business. We’re nothing without our staff.
Last year Channel 9 bought 60 per cent of the company so there’s an option for us to sell it to them down the track, but until that time arises I’m not really thinking about it.
I love what I do. It’s our baby, which we’ve nurtured and grown from nothing.